RISE Magazine is a sports and active lifestyle magazine for teens. It publishes newsstand annuals, such as High School Football and High School Hoops, which offers a voice on high school football and basketball. The company produces various high school sporting events, including the rivalry tour, a collection of heated high school football rivalries in the United States. It offers regional and national sports news, and various topics related to music, video games, general lifestyle, kicks and clothes, movies and television, daily polls, and sports. RISE Magazine also offers local content, local blogs, and local message boards to registered users through its Web site RiseMag.com. The company publishes local editions for New York, Los Angeles, Chicago, Philadelphia, San Francisco, Boston, Dallas, Washington D.C., Atlanta, Miami, Detroit, Houston, Denver, Phoenix, Seattle, Pittsburgh, Cincinnati, Cleveland, Orlando/Tampa, St. Louis, Minneapolis/St. Paul, Portland, San Antonio, Indianapolis, and Northern Jersey. It distributes its magazine directly to high schools in the United States, as well as displays in cafeterias, hallways, and locker rooms. The company was founded in 1997 as SchoolSports, Inc. and changed its name to RISE Magazine in 2006. RISE Magazine is based in Boston, Massachusetts.