RedEye helps clients improve conversion by offering an integrated service of web analytics, email marketing and website usability.

Using a unique concept of online behavioural marketing and analysis we help clients understand their users and target them appropriately. This approach allows RedEye’s clients to answer key questions regarding online user behaviour:
• What drives users to your site?
• What are users doing on your site?
• Why are they doing it?
• How, where and when is the best way to communicate with your users?

RedEye’s data warehouse and web analytics tools are the most accurate possible enabling an extremely in-depth analysis. This includes the ability to look behind the last click and analyse the full customer journey.

RedEye integrates actionable analytics with email marketing to produce behavioural email campaigns that improve client conversion. Behavioural email is the only email marketing service that ensures relevant communication is sent to every user, every time. Targeting email based on site behaviour and personalising from data can drive a 30-40% increase in response and conversion. Our behavioural email campaigns typically generate at least a 750% ROI.
RedEye’s usability services help answer crucial questions of why users behave in a certain way (eg. failure to complete a purchase). Pinpointing these problems allows clients to make the necessary changes needed to improve user experience and ultimately improve conversion.

At RedEye we pride ourselves on having an extensive and highly specialised team who work on a strategic, tactical and administrative level to help clients get the most from online opportunities.