RDA is a full-service market research and consulting firm providing strategic perspective regarding customer behaviors and attitudes to hundreds of businesses in a broad range of industries including automotive, financial services, utilities, insurance, health care, and advertising.

RDA Group is experienced in conducting Internet research, mail and telephone surveys, central location testing, focus group research, one-on-one interviews, and intercept research. Our research and industry experience is complemented by database integration, data mining and advanced statistical analysis to provide the insight that makes research findings actionable.

With years of experience and comprehensive in-house production facilities makes RDA Group well qualified to address a variety of research needs including:

Customer Satisfaction – analyzing customer satisfaction in order to determine the drivers of satisfaction and loyalty.

Product Quality – helping clients leverage positive product attributes, as well as identifying those that hurt customer perceptions of quality.

Statistical Modeling – integrating data from multiple sources and transforming it into actionable, strategic insights. RDA’s capabilities range from multivariate techniques to customized modeling and analysis.

Global Research – adapting research design, survey development, data collection, language and analytical insights to fit the local culture and conditions in both the emerging and developed markets of North America, Europe, South America and Asia Pacific.

Advanced Product Research – gathering and interpreting consumer opinion throughout the product development process including: creation of customer profiles, product usage profiles, concept ideation, prototype evaluations and marketplace launches.

Qualitative Research – using focus groups, one-on-one and executive interviews, and online groups to uncover information vital to marketing endeavors.