Ray Sono (formerly Media Aktiv) was originally incorporated in Munich and is exclusively focused on the business of an Interactive Systems Integrator (ISI) in the German speaking part of Europe. An ISI is an e-business service company that provides conventional bricks & mortar companies with a quick transition to the on-line world of e-commerce and e-tailing, both in the B2B and B2C market places. Ray Sono has spent five years its three separate product lines: E-business Systems and Technology Integration; E-Commerce & Strategic Consulting; and Interactive Web Design, on-line Marketing and Branding. The company's core service combines strategic e-commerce business services, brand creation for the on-line world, creative design, leading edge e-commerce technology and full systems integration combined with hosting services and outsourcing to old economy customers in the on-line environment. Ray Sono developed specialized technology for integrating platforms such as Vignette, Brokat and Intershop with complex legacy systems of blue chip customers such as Allianz, Daimler-Chrysler, Siemens, Shell, SAP, Hypo Vereinsbank, Deutsche Bahn and Osram.