Activision, Inc. engages in the development, publishing, and distribution of interactive entertainment software and peripheral products. It offers a portfolio of products that spans various categories and markets, and is used on various game hardware platforms and operating systems. The company’s products include game categories, such as action/adventure, action sports, racing, role-playing, simulation, first-person action, music-based gaming, and strategy. It offers its products primarily in versions that operate on the Sony PlayStation 2, Sony PlayStation 3, Nintendo Wii, Microsoft Xbox 360 console systems, Nintendo Game Boy Advance, Sony PlayStation Portable, and Nintendo Dual Screen hand-held devices, and personal computers. The company develops, markets, and sells products directly, by license, or through its affiliate label program with certain third-party publishers. It provides logistical and sales services to third-party publishers of interactive entertainment software and manufacturers of interactive entertainment hardware. The company was founded in 1979 as Activision, Inc. It changed its name to Mediagenic, Inc. in 1988. The company changed its name back to Activision, Inc. in December 1992. Activision Inc. is based in Santa Monica, California.