Purisma, offers solutions-driven master data management (MDM) platform for enterprises. The company offers Purisma Data Hub, which offers data governance solutions, as well as identifies customers, vendors, and other entities across corporate data sources. Its Purisma Data Hub includes self learning system, role based hierarchies, reference data integration, synchronize and integrate, and lifecycle management and data stewardship solutions. The company offers customer reporting and analytics, SOA application deployment, D&B integration management, cross system, and transactional flow solutions, as well as provides incremental data model based on registry style architecture and master data utilizing solutions. Its services include MDM planning, technical consulting, implementation, upgrades, lifecycle management, hierarchy management, spotting revenue leakage, and technical support services. The company’s strategic partners include Business Objects, D&B, Hyperion, and Teradata. Purisma, Inc. was founded in 2003 and is headquartered in Redwood City, California. As of October 2007, Purisma, Inc. is a subsidiary of Dun & Bradstreet Corp. (NYSE:DNB).