pureprofile was founded in 2000 by Paul Chan on the principle that people that choose to participate in media and research should be paid for their attention.

pureprofile enables people to earn money for viewing marketing messages and providing answers to research surveys.

Every individual has volunteered answers to a deep, constantly evolving profile enabling the most highly targeted marketing available online. pureprofile is also the market leader and highest quality provider of online research respondents in Australia. Our members now extends to 600,000 people globally with a majority focused in Australia and the United Kingdom.

pureprofile has spent the past 8 years shaping itself by global trends towards personal media, contextual advertising and increasingly empowered consumers.