Provide Commerce, Inc. operates an e-commerce marketplace for perishable goods, such as fresh-cut floral arrangements, potted plants, meats, seafood, fruits, and related merchandise. It offers various fresh-cut flowers, plants, and gift items, as well gift add-ons or alternatives to the floral arrangements, including plush toys, wreaths, gift baskets, chocolates, and gourmet desserts under Proflowers brand at its Web site, www.proflowers.com. As of June 30, 2005, the company offered approximately 280 SKUs representing roses, other flowers, wreaths, and potted plants. It also offers meats in various cuts, such as American raised Kobe beef and USDA Prime beef, as well as seafood through its Uptown Prime Web site, www.uptownprime.com; and features an assortment of farm fresh fruits through its Cherry Moon Farms Web site, www.cherrymoonfarms.com. The company was incorporated in 1998. It was formerly known as Proflowers, Inc. and changed its name to Provide Commerce, Inc. in 2003. Provide Commerce is headquartered in San Diego, California. As of February 9, 2006, Provide Commerce Inc. is a subsidiary of Liberty Media Corp.
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