Pontis is the creator of the Marketing Delivery Platform (MDP™) for Communication Service Providers (CSPs) - the only marketing software system supporting real time, automatic execution and fulfillment of personal and contextual marketing activities across platforms and customer touch points.

Pontis’ vision is to maximise marketing relevance for each customer through dynamic, real-time adaptation of product offers and the purchasing experience to customers’ up-to-date profiles and preferences, and to the real-time context.

By constantly tracking customers’ behaviour, preferences and response to offers; automating dynamic execution of marketing activities in response to these parameters; and allowing event-based, contextual dialogue with customers; the Pontis’ MDP™ has been proven to deliver Mobile, TV and fix line service providers double digit improvements in ARPU, service adoption and customer retention, while improving customer experience.