Polimetrix, Inc. develops databases, infrastructure, and analytics for politics and survey research. The company operates PollingPoint.com, a centralized portal, which conducts interviews and surveys through polling. The company offers data services for address enhancement, geocoding, vote history, and consumer data; and sampling and survey services for public opinion polls, marketing research studies, academic experimentation, and media assessment and analysis. It also offers qualitative services for geographically dispersed groups, low-incidence populations, discussions of sensitive topics, discussion of products and the campaigns, and real time discussion of advertisements. The company offers polling services to democratic, republican, and independent consultants; market research agencies; corporate public affairs groups; media organizations; university researchers; and non-profits. Polimetrix, Inc. was founded in 2004 and is headquartered in Palo Alto, California. Polimetrix, Inc. operates as a subsidiary of YouGov, plc.