Planetactive was founded in 1997, developed out of the full service multimedia agentur, IQ Interactive Quality. Since the rebranding in May, Planetactive has created a third field of competence, besides the business areas of Web Services and Media Management, the company is focused on Relevant Products. The Relevant Products business area covers the development of multimedia platforms for new media, for instance, the online gaming platform CMGA (www.cmga.net). Under the business area Web Services, the company develops personalised profile-based Online presences for products, on contract and tailored to the specific client. The Media Management business area involves the planning, steering and optimizing of advertisig campaigns on the Internet.