Yahoo! Search Marketing Solutions offers marketing services for companies doing business online. The company offers a suite of search-based products and tools that help businesses to connect with customers. Its Web-based marketplace provides consumers with search results; supplies advertisers with a medium to drive targeted leads to their Web sites; and offers its distribution network revenue-generating search capability. The company’s solutions include Paid Search, which provides advertisers with a way to connect with customers searching for specific products and services; Content Match, which enables its partners to monetize their sites by leveraging user interest; and Web Search and Paid Inclusion, which brings relevant search results to its partners. Yahoo! Search Marketing Solutions was founded as GoTo.com in 1997 and changed its name to Overture Services, Inc. in 2001. Further, it changed its name to Yahoo! Search Marketing Solutions in 2005. The company is headquartered in Pasadena, California. Yahoo! Search Marketing Solutions operates as a subsidiary of Yahoo!, Inc.