Oridian, Inc. operates as an online advertising company to advertisers and publishers. It offers behavioral solutions and online media solutions. The company enables advertisers to implement network-wide branding and direct response campaigns; and publishers to monetize traffic. Its publishers represent business/finance, women/fitness, technology/computing, shopping, automotive, entertainment, telecommunication, sport, dating/community, news/information, travel, and gaming categories. The company was founded in 1998 and is headquartered in Herzliya, Israel with sales offices in North America, Latin America, Argentina, Germany, France, and the United Kingdom. As of January 8, 2008, Oridian, Inc. is a subsidiary of Ybrant Technologies Ltd.