Nielsen BuzzMetrics, Inc. offers a suite of technologies and services that help companies and brands measure, analyze, and leverage the influential power of online consumers who share experiences, advice, opinions on issues of reputation, customer service, and product performance. The company’s products include BrandPulse, a solution that helps track, analyze, and measure the volume of consumer-generated media about a particular company or brand; BrandPulse Insight, which focuses on issue-specific reports that monitor consumer trends, issues, opinion shifts, predictions, and other marketplace-shaping forces; and BlogPulse search engine, a portal for experiencing blogs and the blogging universe. It serves automotive, consumer electronics, nutrition, pharma-health, and television industries. The company was founded in 1999 as Pulpfree, Inc. and changed its name to BuzzMetrics, Inc. in 2003. The company further changed its name to Nielsen BuzzMetrics, Inc. in January 2006. Nielsen BuzzMetrics, Inc. is based in New York, New York with additional offices in Cincinnati, Ohio; Pittsburgh, Pennsylvania; Aliso Viejo, California; and Herzliya Pituach, Israel. As per the transaction announced on January 17, 2006, Nielsen BuzzMetrics, Inc. is a subsidiary of The Nielsen Company B.V.