New.net, a privately held company, is an innovator in Internet addressing, and is best known for its efforts to build the Internet's market-driven domain name registry business by selling domain names with logical, easy-to-remember domain name extensions that make the Internet easier to navigate. Headquartered in Sherman Oaks, California, the company was started in May 2000 by idealab! ISPs around the world now provide access to New.net domain names through a simple network upgrade. New.net also distributes a small software application that provides access for those Internet users whose ISPs have not yet upgraded their networks. Both methods work within the existing Internet infrastructure and currently enable over 100 million Internet users worldwide to view the new domain names. As of 09/17/2004, New.net is a subsidiary of Vendare Group, The.