Netcentives, Inc. provides loyalty and direct marketing solutions. It delivers a suite of programs for relationship marketing technologies and services for its Global 2000 client base. These programs include consumer, employee, and business loyalty solutions; customized e-mail marketing; and consulting services. The loyalty solutions enhance the economic value of customer, employee, and business relationships through large-scale custom programs, employee/partner recognition systems, and merchant-based programs. The company’s direct marketing business uses customized, targeted e-mail to help its customers increase response rates and enhance the value of their membership base. The consulting services include strategy, design, and launch services, which enable customers to move from business concepts to successful programs and solutions. Netcentives also offers technology platforms and software applications for the management of online loyalty and direct marketing applications. In October 2001, the company filed a voluntary petition for reorganization under Chapter 11 of the U.S. Bankruptcy Code together with its subsidiaries, Post Communications, Inc. and MaxMiles, Inc. The company is based in San Francisco, California.