Nationwide Financial Services, Inc., through its subsidiaries, provides long-term savings and retirement products in the United States. The company operates in three segments: Individual Investments, Retirement Plans, and Individual Protection. The Individual Investments segment offers individual and private label deferred variable annuity products, NFN individual annuity products, deferred fixed annuity products, income products, and advisory services. The Retirement Plans segment provides private and public sector group retirement plans. The Individual Protection segment develops and sells investment life insurance products, including individual variable, corporate-owned life insurance, and bank owned life insurance products; traditional life insurance products; and universal life insurance products. Its products are marketed primarily under ‘The BEST of AMERICA’ brand and include individual variable and group annuities, group private sector retirement plans, and variable life insurance. The company sells its products through unaffiliated entities that sell these products to their own customer base, including independent broker/dealers, wirehouse and regional firms, financial institutions, pension plan administrators, and life insurance specialists. The company was founded in 1996 and is based in Columbus, Ohio. Nationwide Financial Services, Inc. is a subsidiary of Nationwide Corporation.