MINICK Holding AG provides interactive mobile applications and infrastructure solutions. It develops and operates mobile applications for network operators, media companies, and corporate clients in mobile direct and dialog marketing. The company also operates messaging networks in Europe and the United States, and operates its short messaging services (SMS) and multimedia messages (MMS) centres to provide SMS, EMS, MMS, WAP-Push, and Java download connectivity with the mobile networks. In addition, MINICK Holding offers MINICK mobile application suite that consists of a set of mobile application modules, covering a range of entertainment and direct marketing needs. Further, it provides data centre and security, and network management services. MINICK Holding AG was founded as MINICK AG in 1994 and changed its name to Distefora Mobile AG in 2000 and again to MINICK Holding AG in June 2002. The company is based in Zollikon, Switzerland. As of December 4, 2006, MINICK Holding AG is a subsidiary of Swisscom Mobile Ltd.