Millward Brown

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Millward Brown, one of the world's leading research agencies with headquarters in the US, is expert in advertising effectiveness, communications assessment, media evaluation, brand performance monitoring, and marketing accountability. Through the use of an integrated suite of validated research solutions — both qualitative and quantitative — Millward Brown helps local and global marketers build strong brands and services. Areas of expertise include: brand strategy, brand/customer experience, all stages of creative development, campaign evaluation across all marketing and media channels, consumer needs/values, media planning and strategy, ROI, forecasting, and brand investment management and valuation. The company's global media practice provides solutions and consulting to advertisers and agencies across traditional and digital marketing including; media mix optimization, media budget allocation, media and message connection, channel selection, digital media and emerging platforms. Additionally, Dynamic Logic, a Millward Brown company, offers proprietary online advertising research that aids in measuring marketing effectiveness. Millward Brown has 76 offices in 48 countries.

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New Hires and Recent Promotions at Millward Brown

  • Sarah Wilcox, Account Manager

    was Account Insight Manager, UK - this month

  • Mark Pascoe, IT Director - Australia & Africa

    was IT Director - Asia - 3 months ago

  • Andrew Jerina, Account Director

    was Account Manager - 3 months ago

  • Katie Williamson, Research Manager

    was Research Executive - last month

  • Edmee Nijdam, Deputy Manager Operations

    was Interim Team manager/ Senior Project Manager - last month

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Last edited by Director Network Services at Millward Brown

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