MEGA Brands, Inc., engages in the design, manufacture, and marketing of toys, stationery, and activities products in North America and internationally. It offers construction toys in the preschool and boys 5-plus categories under the MEGA BLOKS brand name; building sets for children in the 6-pluscategory under the MAGNETIX brand name; and games and puzzles for families under the MEGA brand. It also provides stationery and activities product lines are comprised of art materials, such as crayons, colored pencils, highlighters, and markers under the ROSE ART brand; writing instruments, including pens, mechanical pencils, and woodcase pencils under the ROSE ART, SRX, and USA GOLD brands; dry-erase and cork presentation boards, organizers, and accessories under the BOARD DUDES brand; and craft and activity sets under the ROSE ART and MEGA brands. MEGA Brands offers its products primarily through mass retailers, specialty retailers, and food and drug stores. The company was founded in 1967 under the name Ritvik Toys, Inc. It changed its name to Mega Bloks, Inc. in 2002; and to MEGA Brands, Inc. in 2006. The company is headquartered in Montreal, Canada.
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