Meat & Wool New Zealand operates in the meat and wool industries in New Zealand. The company works in interests of New Zealand meat and wool producers to increase preference for New Zealand wool and red meat. Meat & Wool offers economic service that provides information on the meat and wool sector with reference to production and farm performance forecasts; business service that offers communications, skills and education, sheep genetics, and information transfer, as well as regional services, which cover activities of economic information, farmer consultation, and field days to farmers; trade and market development; research and development services; and communications service that manages consultation and communication with levy payers and other stakeholders. Meat & Wool was formerly known as Meat and Wool Innovation and WoolPro. The company was founded in 2002 and is based in Wellington, New Zealand.