MAXUS offers a full suite of services that deliver communications plans to our Clients from strategy development to execution. We have more than 1,000 talented people in over 40 offices worldwide that are centered on Clients, focused on results. We strive to make all brand communications more effective, efficient and accountable. Our Client roster represents many major categories, including luxury, financial advising, telecommunications, healthcare, fast-moving consumer goods, retail, travel and entertainment. This breadth gives us expertise in developing and executing communications strategies across all media channels and numerous demographic targets.
MAXUS bridges the identified market gap between the big established media groups and the smaller, more localized operations. We provide the intense commitment and passion for Clients wanting the attention of smaller independent media agencies, but with the vast media expertise and buying clout of the leading media group in the world, GroupM, the leading global media investment management operation. The unique organization of MAXUS and GroupM is the only one of its kind and is a truly competitive differentiator.
GroupM serves as the parent company to WPP media agencies including MAXUS. GroupM’s primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our Clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, digital, finance, proprietary tool development and other business-critical capabilities. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our Clients and our companies.
