Mattel, Inc. and its subsidiaries design, manufacture, and market various toy products worldwide. Its products include fashion dolls and accessories, vehicles and playsets, and games and puzzles. The company offers its products under various brands, including Barbie, Polly Pocket, Little Mommy, Disney Classics, Pixel Chix, High School Musical, Hot Wheels, Matchbox, Tyco R/C, CARS, Radica, Fisher-Price, Little People, BabyGear, View-Master, Sesame Street, Dora the Explorer, Winnie the Pooh, Go-Diego-Go!, See ‘N Say, Power Wheels, Just Like You, and Bitty Baby. It also offers various game properties under Apples to Apples, Snorta, and Blink names. In addition, the company publishes children’s books and magazines. Mattel sells its products to retailers, including discount and free-standing toy stores, chain stores, department stores, and other retail outlets; wholesalers; and distribution centers. The company also markets its products directly, as well as through its Web site, and agents and distributors. Mattel, Inc. was founded in 1945 and is headquartered in El Segundo, California.
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