Madura Garments, the lifestyle garments business of Aditya Birla Nuvo, has revolutionised India's readymade apparel and retail market.

A name that is synonymous with panache and modernity, Madura Garments is defined by its brands - Louis Phillippe, Van Heusen and Allen Solly - that personify style, attitude and comfort. With clean cuts and inspiring designs season after season, the company lives its business philosophy to the fullest "To be the undisputed leader in the lifestyle industry delivering continued value growth for all stakeholders".

Madura Garments is one of the highly growth-oriented businesses of Aditya Birla Nuvo and the company is a leading player in the garment segment. It leads the segment in both the premium and international lifestyle categories with Louis Phillippe, Van Heusen and Allen Solly. To bolster its presence, it has entered into a distribution agreement with the international brand Esprit.