m-Wise, Inc. engages in the development, manufacture, marketing, and support of interactive messaging platforms for mobile phone-based commercial applications, transactions, and information services with Internet billing capabilities. It offers a software and hardware-based wireless application platform marketed under the brand MOMA platform. The MOMA platform enables cellular operators and wireless application service providers to provide data and multimedia value-added services and content to the customers, such as person to person telephone calls, text messaging, ring tones, sports news and alerts, pictures, and television voting for contest shows. The company’s platform is an end-to-end application and middleware platform that includes monitoring, billing, reporting, content management, customer care, application development, generic application engines, third-party provisioning, and centralized third-party management tools. Its platform is used in various applications, including content delivery services, games, information services, alerts, advertising, and promotions, which are developed and delivered on a hosted basis for content and media providers. m-Wise sells its MOMA Platform directly through channel partners and through regional representatives in Taiwan, Philippines, Colombia, Brazil, and the United States. The company was founded in 2000 and is based in Herzeliya Pituach, Israel.