lululemon athletica, inc. engages in the design, manufacture, and distribution of healthy lifestyle inspired athletic apparel. It offers a line of apparel and accessories, including fitness pants, shorts, tops, and jackets designed for athletic pursuits, such as yoga, dance, running, and general fitness. The company also offers a line of casual, organic products made from recyclable materials, such as soy, bamboo, and vitasea. lululemon athletica sells its products through a chain of corporate-owned and operated retail stores, independent franchises, and a network of wholesale accounts primarily in Canada, the United States, Japan, and Australia. As of July 1, 2007, it operated 38 stores in Canada, 17 stores in the United States, 1 store in Australia, and 3 joint-venture controlled stores in Japan. The company was founded in 1998. It was formerly known as Lulu Holding, Inc. and changed its name to Lululemon Corp. in March 2007. Further, the company changed its name to lululemon athletica, inc. in June 2007. lululemon athletica is based in Vancouver, Canada.