LucidMedia is an online contextual advertising platform and meta-network focused on optimizing display advertising performance for advertisers and their agencies, as well as ad networks and publishers. Through our patented ClickSense® contextual advertising and targeting engine, LucidMedia categorizes traffic from many of the Web's most respected networks and exchanges, providing advertisers with a way to more effectively target online advertising inventory and increase their return-on-spend. Formerly known as Entrieva, LucidMedia was founded in 1999 and launched ClickSense in 2004. Using the deep contextualization of our ClickSense platform, LucidMedia has created a revolutionary hyper-targeted display ad network. The LucidMedia Network is the first advertiser-centric ad network that can offer complete brand safety, real accountability, and transparency down to the page-level. Today many of the world's largest interactive agencies, Web advertisers, ad networks, and ad exchanges are relying on LucidMedia to achieve their advertising revenue goals. LucidMedia is headquartered in Reston Virginia at the heart of the Dulles Technology Corridor.