Lotame Solutions Inc. is a data-driven audience marketing platform that uses social data to improve marketing accuracy for marketers. Our audience of 60MM+ uniques generates nearly 2 billion daily social behaviors, and we integrate their anonymous social media activity data, such as blogging, uploading, posting and sharing, with intent, interest and demographic data in order to create waste-free audience delivery solutions and generate actionable marketing insights.

Our focus is intent creation (top-of-the-funnel). Hundreds of marketers, thousands of campaigns and billions of measured daily human behaviors inform our ability to provide real-time audience optimization to the metrics that matter most—intent, favorability, awareness, likelihood to recommend, recall, buzz, and our patent-pending InView (measurement of time spent with an ad experience 'in view' of a consumer: in an open and active browser tab, always in view on screen, and at least 50% visible). We use variants of complex cluster and regression analyses from the rich data set of profiles, interests and behaviors for each custom audience we create for marketers to optimize campaign performance. As a result, brands who invest with Lotame can expect measureable results and significant returns on their digital investments.

In 2010, look for Lotame to unveil groundbreaking research on social data and its superior benefits across the online advertising continuum.

In August 2008, Lotame secured a $13 million Series B round of funding led by Emergence Capital Partners, In February 2008, Lotame raised a $10 million Series A from Battery Ventures, Betaworks and Hillcrest Management, which also participated in the Series B round.