Lopez Negrete Communications, Inc. operates as a marketing agency. It specializes in Hispanic marketing and communications services. The company offers advertising, marketing, and public relations services. It involves in media planning and buying, account management, research, and promotion activities. The company conducts research activities through R.E.A.L. tool that takes into account nuances that help in defining subsegments of audiences and perceptions about brands in individual product categories. It also uses Mind. Heart. Body. Soul., a scientific-based methodology that identifies audiences, detects cultural barriers, and measures levels of acculturation. In addition, the company provides various promotional products and services, including sampling, gifts, rebates, coupons, sweepstakes, exhibits, purchase incentives, in-store displays, non-traditional media placement, special events, one-on-one marketing, and product placement. Lopez Negrete Communications, Inc. was founded in 1985 and is based in Houston, Texas.