LocalLaunch, Inc. provides Internet search products, platforms, and fulfillment solutions to local advertising providers. It offers paid search services, such as campaign management and consulting, strategic brand messaging, keyword research, ad creative optimization, bid management, analytics implementation and consulting, split testing, and conversion and ROI analysis; search engine optimization services, including link building, copyright and content creation, on-site SEO management, press release optimization and distribution, and analytics implementation and consulting; and integrated search marketing services, such as interactive yellow pages buys, cross channel ROI tracking, Website analytics, media planning, contextual targeting, directory submission, and mobile marketing. The company was founded in 2003 and is based in Chicago, Illinois. As of September 7, 2006, LocalLaunch, Inc. is a subsidiary of RH Donnelley Corp.