LION, Inc. provides online mortgage leads and advanced business solutions to consumers, brokers, realtors, originators, and lenders. It provides an integrated technology platform offering online loan productivity, mortgage pipeline hedging and risk management, software development, and data communications tools. The company offers its products in three product groups, which include Leads, Loans, and Capital Markets. The Leads product group comprises Mortgage 101, an interactive service provided through its mortgage101.com consumer portal, which connects mortgage applicants with a network of mortgage lenders who offer mortgage programs, rates, and services. This product also provides education to home buyers and owners through informative articles, interactive calculators, and rate comparison technology. The Loans product group consists of LION Pro, Retail Web sites, LockPoint Xtra, and Precision Marketing Productivity suite. LION PRO is a password protected product, through which originators could access databases of wholesale mortgage rate, fee, and program information; Retail Web sites enable mortgage originators to educate consumers about mortgages, market their services, and connect with service providers; Lockpoint Xtra is a point-of-sale and back office suite of products that provides rate distribution, float registration, risk-based pricing, and rate locking capabilities; and Precision Marketing Productivity suite is a marketing, pricing, and delivery solution for retail, wholesale, and correspondent mortgage origination channels. The Capital Markets product group includes Pipeline Tools, a risk management and pipeline tracking system that provides financial institutions with the tools necessary to manage interest rate risk; and Risk Management Services that are structured to provide mortgage pipeline risk management for mortgage companies and savings and loan associations. LION, Inc. was founded in 1972 and is based in Seattle, Washington.