Life Fitness has the largest, most comprehensive lineup of industry-leading fitness equipment offered by a single company. Life Fitness cardio, Hammer Strength Plate-Loaded and Ground Base Equipment, and seven lines of selectorized strength — the list includes more than 250 pieces of equipment. Life Fitness also provides many value-added services other companies don’t, such as facility planning and design, product training and education, special financing, and a sales staff with extensive experience in strength training and conditioning, dedicated exclusively to student and professional athletes. Life Fitness products have been a staple in fitness facilities for more than 27 years. And we’re backed by our Fortune 500 parent company, Brunswick Corporation.