Ladbrokes PLC operates as a betting and gaming company. As of December 31, 2006, the company owned a network of 2,625 retail betting shops in the United Kingdom, Ireland, Belgium, and Italy. The company also operates a remote betting and gaming site, Ladbrokes.com, which provides interactive betting and gaming services. Its Telephone Betting business serves customers through its call centers in London, Liverpool, and Kuala Lumpur. The company, through its online Sportsbook, offers various odds on international racing, sports, and events, as well as a Betting-in-Play service offering commentary, statistics, and up to the minute odds on the day’s major sporting fixtures. It also operates the Ladbrokes casino and sports bar that offers a live casino with a range of gaming tables. The company has a joint venture with Cirsa Slot to develop a sports betting business in Spain. Ladbrokes also has a joint venture partnership with KaiRo International, a gaming company, with interests in the African markets. The company was founded in 1886. It was formerly known as Ladbroke Group plc and changed its name to Hilton Group plc in 1999. Further, the company changed its name to Ladbrokes plc in 2006. Ladbrokes PLC is headquartered in Harrow, the United Kingdom.