Kantar Group operates as a research, insight, and consultancy network company worldwide. Its services include advertising research, analysis software, brand equity/brand health measurement, brand development/positioning, business to business research, category management, children/youth research, corporate reputation, customer satisfaction, direct marketing/promotions research, ecommerce research, employee research, ethnic research, futuring and innovation, idea generation and facilitation, market segmentation, media research, and new product development services. The company also offers omnibus surveys, online research, packaging/design research, pricing research, product testing, promotions and public relations research, retail/channel understanding, simulated test market, social research, semiotics, training, television audience measurement, and usage and attitude studies. It serves alcoholic drinks, automotive, charities/voluntary, consumer durables and packaged goods, education/training, energy and environment, entertainment, fashion, financial services, food services, gaming, government and public, healthcare and pharmaceutical, home/garden/DIY, industrial, information technology and telecommunications, media, professional services, retail, tobacco, toiletries/beauty products, toys/games, and transport and leisure industries. The company is headquartered in Fairfield, Connecticut. Kantar Group operates as a subsidiary of WPP Group plc.