Irish International is a multi-disciplinary communications group with two sides. In the past, the sides were simply categorized as ‘Above the line’ and ‘Below the line’. But that line blurred years ago. Now, more than ever, consumers expect brands to speak with one voice — whether online, on TV, on-pack or in-store — wherever the encounter takes place.
To reach and motivate consumers a brand needs to put the right message in the right place at the right time. Cue Irish International.

Irish International is a multi-disciplinary communications group with two sides. In the past, the sides were simply categorised as ‘Above the line’ and ‘Below the line’. But that line blurred years ago. Now, more than ever, consumers expect brands to speak with one voice — whether online, on TV, on-pack or in-store — wherever the encounter takes place.

Equally, our clients expect a holistic, intelligent and cost-efficient approach to their communications. Advertising doesn’t work in a vacuum — and that’s never been more true.

Irish International is structured to cover all the bases. It’s designed around the needs of our clients and our clients’ consumers. Here in Sandymount we come up with ideas. That’s done in Irish International BBDO and Proximity.