Initiative is a media, marketing and digital company.

Defined by outstanding entrepreneurial talent, Initiative is a dynamic and flexible worldwide network, deeply connected to the people, cultures and communities we serve.

As one of the world’s leading media strategy, planning and activation companies - with over thirty years of experience, and a network spanning six continents, with 91 offices in 70 countries, Initiative helps grow brands and build businesses.

Consumers’ experiences with brands are personal, built over time, the effect of many interactions or exchanges between people and brands. People are most influenced by exchanges that are immersive, social and current, engaging them with what they value most: family, friends, communities, issues and entertainment. In exchanges such as these, media is marketing.

At Initiative we identify, leverage and customize the most powerful and creative exchanges that bring consumer brand experiences to life.

We transform media exchanges into marketing results.