iMagicLab, the nation's leading software provider for automobile dealers, is pleased to announce that it has released DealerCRM 2.0. This new version of the award-winning DealerCRM is a no-charge update for existing iMagicLab dealers and will be available at a reduced rate for iMagicLab Internet Lead Management customers wishing to upgrade.

Magazines, periodicals, consultants and car dealers have long recognized DealerCRM as the premier package of customer relationship software in the automotive industry. DealerCRM 2.0 drastically changes the mix by adding cutting-edge Inventory, DMS Integration, Service Marketing and AutoPencil to its renowned ecommerce and showroom management solution. The result is the long sought after "silver bullet" suite of software the wraps a dealer's DMS. With the new DealerCRM 2.0, you no longer need any other software other than a DMS to run, manage and promote your dealership both online and offline.