Idea Couture Inc is a strategic innovation and experience design firm. The company brings together interdisciplinary thinkers to fill a void in the marketplace between strategic consultants, interactive agencies and design firms. Because of our extensive experience at the cutting edge of the emerging media, we understand the subtleties of how social technologies are transforming the business landscape.

IC engages in innovation programs and leverage social technologies (from research to planning and prototpying) to radically challenge the status quo and create new business/product//service ideas that link to economic value creation. Our multidisciplinary innovation process, aka Noodleplay, uncovers valuable consumer and market insights and inspires lasting, humanizing solutions.

The firm’s core philosophy is that innovation happens at the intersection of business economics, research, design and culture. Idea Couture works across a broad spectrum of industries, including fast-moving consumer goods, electronics, telecommunications, healthcare, financial services, media and publishing, and luxury goods. Clients include Fortune 500 companies in the US, Canada and Europe and China. The company is currently expanding its global footprints.