IAG Research

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IAG Research operates as a television and effectiveness ratings company. It measures the effectiveness of television advertising and product placement, as well as viewer engagement with television. The company also offers account services, which include custom data services offering feedback and insights; and copy testing services, including pre-production and pre-flight creative analysis. In addition, it offers tailored services that help clients uncover actionable media, advertising, brand, and audience information. The company’s clients include automotive, consumer products, financial, healthcare, technology, retail, entertainment, wireless, and networks industries. IAG Research was founded in 1999 and is based in New York, New York.

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