Hasbro, Inc. engages in the design, manufacture, and marketing of games and toys. The company principally provides children’s and family leisure time and entertainment products and services. It offers various games, including traditional board, card, hand-held electronic, trading card, roleplaying, plug and play, and DVD games, as well as electronic learning aids and puzzles. The company’s toy products include boy’s action figures, vehicles and playsets, girl’s toys, electronic toys, plush products, preschool toys and infant products, children’s consumer electronics, electronic interactive products, creative play products, and toy related specialty products. Hasbro also licenses certain of its trademarks, characters, and other property rights to third parties for use in connection with consumer promotions and for the sale of noncompeting toys and games, and non-toy products. The company offers its products under PLAYSKOOL, TRANSFORMERS, MY LITTLE PONY, LITTLEST PET SHOP, TONKA, SUPER SOAKER, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST brand names. Hasbro markets its products to various customers, including wholesalers, distributors, chain stores, discount stores, mail order houses, catalog stores, department stores, and other retailers, as well as Internet-based e-tailers. It has strategic partnership with Universal Studios, Inc. to produce motion pictures; and strategic licensing alliance with Electronic Arts, Inc. (EA), which provides EA with the exclusive worldwide rights to create digital games for various platforms, including mobile phones, personal computers, and game consoles. Hasbro sells its products through its own sales force and distributors primarily in the United States, Canada, Mexico, Europe, the Asia Pacific, Latin America, and South America. The company was founded in 1923 and is headquartered in Pawtucket, Rhode Island.