Harris Interactive, Inc. operates as a market research, polling, and consulting firm. The company provides Internet-based and traditional market research and polling services, which include qualitative and quantitative research, service bureau research, and long-term tracking studies. It conducts various types of custom research, including customer satisfaction surveys, market share studies, new product introduction studies, brand recognition studies, reputation studies, and ad concept testing. Harris Interactive involves in the design, execution, and maintenance of custom and online tracking studies for clients in various industries. In addition, the company conducts Internet-based data collection for other market research firms that either do not have the necessary resources to develop Internet-based market research capabilities or that have otherwise chosen not to develop such capabilities themselves. Further, it offers computer-assisted telephone interviewing in telephone data collection centers, as well as outsource telephone data collection and survey programming to contracted sources. Harris Interactive serves clients in various markets, including automotive and transportation, consumer packaged goods, emerging and general markets, financial services, public affairs and policy, healthcare and pharmaceutical, and technology and telecom primarily in the United States, Europe, and Asia. The company was founded in 1956 and is headquartered in New York, New York