3 Italia is the leader in the 3G+ mobile telecommunication sector, with more than 8,93 millions customers (August 2009).
3 Italia belongs to the Hutchison Whampoa Group, a Hong Kong Stock Exchange listed multinational, with 11 UMTS licenses operational around the world, and beyond telecommunication, is also active in other sectors such as energy, real estate, tourism, ports and port services and large-scale distribution.
3 Italia is positioned as “Mobile Media Company” and beside traditional mobile telephony services provides its clients with videocommunication services, “fast” access to the internet and a wide range of contents (TV, music, games, news, etc.).

3 Italia achieved its leadership position in the Italian UMTS market on the basis of this strengths:

* the distinctive positioning of the 3 brand, with its strategy and offer made 3 Italia the first "Mobile Media Company" of the Italian market;
* the only entirely UMTS technology mobile network in Italy, therefore avoiding the costs of mixed UMTS-GSM infrastructures;
* a customer base fully enabled to use UMTS services without the need of migration campaigns from GSM/GPRS technology;
* the largest mobile videocommunity in Italy, enabled to make video-calls and share multimedia contents;
* strategic deals with suppliers of mobile terminals, enabling acquisition of handsets manufactured according to the technical specifications laid down by the Group and with purchasing economies of scale;
* synergies within the Hutchison Whampoa Group for supply of IT platforms, equipment for the UMTS network, mobile terminals, multimedia contents and for development of IT systems;
* innovative architecture of information systems, ensuring flexibility and efficiency and enabling access to many high added-value services;
* management team with considerable experience within the telecommunications sector and proven capabilities with regard to achievement of corporate objectives