Greenberg Quinlan Rosner Research, Inc. operates as a strategic research and consulting firm. The company provides research and advice to politicians, issue organizations, and companies worldwide. It helps companies to understand and shape the views of audiences, including the public, business-oriented opinion formers, shareholders, industry analysts, journalists, regulators, academics, possible recruits from top graduate schools, and the company's own top executives, and employees. The company’s research products include Web surveys and ad testing, public opinion surveys, focus groups to understand opinion dynamics, dial meter testing of speeches, dial meter testing of news and advertising, SmarTargeting, focus groups to understand opinion dynamics, tracking surveys, and strategy, insight and action. Greenberg Quinlan Rosner Research was founded in 1980 and is based in San Francisco, California.