Great Minds Interactive (GMI) is a data-driven solutions and advisory services business specializing in helping organizations build, support and leverage their most important asset — their social capital. We believe passionately in the power of data to drive business decisions and to enable new customer propositions and business tools.

We combine data from the social web and customers to help our clients qualify their competitive presence in the social media space and design strategies that align with targeted business objectives to effectively measure their ROI.

Social Capital RankingsTM is a social media assessment tool that uses Natural Language Processing (NLP) to measure and analyze consumer engagement providing deep insights into your presence in the social web. It provides an overall snapshot of your reach and sentiment within the online community and then drills down by organizational discipline (sales, marketing, PR, etc.) and identifies key metrics to measure your social media ROI.