Giochi Preziosi S.p.A. produces and distributes toys in Italy and internationally. It offers signs school products, gift collections, cards, and wrapping paper; logos, ring tones, videogames, video postcards, and material products online; shoes and accessories for children, women, and teenagers; and confectionary products and salted snacks. The company also offers prams, bicycles, pedal cars, and toys for babies and preschool aged children, as well as various products that range from light to heavy puericulture and beauty treatments to expectant families or those with children up to three years of age. In addition, it offers Christmas decoration products; and distributes collectable products in the newsstand sector, as well as makes premiums and gadgets for advertising campaigns. The company operates toy stores in Italy. It has locations in Firenze, Verona, Modena, Vigevano, and Melfi, Italy; the Czech Republic; Barcelona, España; Bayern, Germany; Athens, Greece; Lons Le Saunier, France; and Hong Kong. Giochi Preziosi S.p.A. was founded in 1978 and is based in Cogliate, Italy with additional offices in Florence, Verona, Vigevano, Modena, and Potenza, Italy.