Since its inception in 1990 Giant Step has evolved into a world-renowned music and lifestyle marketing company, helping its clients authentically introduce products to market. Many of its successes have been with music artists; recently, Amy Winehouse, Jazmine Sullivan, Lily Allen, Katy Perry, Duffy, Robin Thicke and M.I.A., and, in the past, Mark Ronson, Sade, Jill Scott, Radiohead, The Roots and OutKast. Giant Step works closely with all major and independent record labels, proffering it first-look at the best in emerging talent.

Giant Step also works closely with brands to assist in product introduction, while focusing on increased awareness and brand loyalty through community development. The roster includes Morgans Hotel Group, Steve Madden, LeSportsac, Citibank, PlayStation, Dolce & Gabbana, Focus Features and Jurlique. Giant Step has also done extensive work in the past for Levi’s, LG Mobile, New Balance and Absolut.