Genie Group, Ltd. provides Internet comparison shopping services. It provides various tools and information, such as in-depth buyers' guides, FAQs, latest news announcements and blog posts, and blog tracking the marketplace. The company offers a range of comparing tools, including broadband genie, which compares broadband providers and broadband prices in the United Kingdom; loan genie, which provides information about loans, compares loan providers, and finds the Internet loan providers; poker genie, which compares online poker, provides information about poker, including poker tricks and tips, and compares online poker rooms and finds the online poker games; DVD genie, which compares Internet DVD rental providers, finds the Internet DVD Rental deals, and Internet DVD rental offers in the United Kingdom; and credit card genie, a tool that compares credit cards. The company was founded in 2004 and is based in London, the United Kingdom.