Genesis Microchip, Inc. engages in the design, development, and marketing of integrated circuits that manipulate and process digital video and graphic images. It offers display controllers that receive and process analog and digital video and graphic images for viewing on a flat-panel display. The company’s products include video format conversion and image enhancement processors, graphics/television video processors for SXGA-WUXGA resolutions, integrated LCD monitor controllers, analog interface LCD monitor controllers, digital television audio and video decoders, LCD controllers for multi-function monitors, premium television video controllers, and single-chip flat panel television controllers, as well as Pin/firmware compatible family of analog and dual input LCD monitor-controllers for XGA, SXGA, and UXGA resolutions. Its display controllers are used in applications, such as flat-panel computer monitors, liquid crystal display televisions, plasma televisions, digital cathode ray tube televisions, digital televisions, and other display devices in the consumer electronics market. Genesis Microchip sells and markets its products directly, as well as through regional sales representatives and distributors primarily in China, Japan, South Korea, Taiwan, and Europe, as well as in the United States. The company was founded in 1987 and is headquartered in Santa Clara, California. As of January 24, 2008, Genesis Microchip Inc. (NasdaqNM:GNSS) is a subsidiary of STMicroelectronics NV (ENXTPA: STM).