The Netherlands is the heart of the international floriculture sector. It has an intricate and high-quality network of companies, ranging from breeders and growers to sales experts and export firms, representing every aspect of the business. The Netherlands is the place where supply and demand come together. From Europe and beyond.
FloraHolland flower auction plays a key role in the Netherlands, land of Floriculture where its position as marketplace fulfils the role of matchmaker, intermediary and knowledge center.

FloraHolland: a modern business with six auction centers, a nationally-operating intermediary organization and an import department.

The network of locations is unique, and offers unprecedented power. Each center has its own unique character. The network of marketplaces forms a single business: they follow the same course and are linked to each other by a strong logistical network.


Vision and mission
In a market that is characterized by upscaling and internationalization, FloraHolland wants to maintain and increase its strong market position. By offering the best and broadest assortment, FloraHolland wishes to tie (international) commerce flows to the marketplaces. FloraHolland offers its members the best sales opportunities at the lowest possible costs. FloraHolland is a service providing company that is not focused on generating profit.