FireFly Creation (formerly FFCreation) is an integrated & interactive communication agency (www.fireflycreation.com).

It's been over 6 years since we started creating integrated communication in the interactive media, which we effectively combine with traditional marketing forms, BTL activities in particular.

Creating communication around the idea, without the necessity of limiting ourselves to any particular medium is our main objective. At the same time we are placing lots of emphasis on the interaction and direct contact with consumers as their response is extremely important for us. We reckon that activities in traditional media (BTL, ATL) can be as interactive as the ones in New Media (Interent, mobile) and that's why we combine these two marketing forms. We should also remember about the use of ambient and guerrilla activities, both in real and virtual worlds.

Our agency provides marketing 2.0 services, i.e. the kind of marketing that involves consumers and makes them respond. This gives us an opportunity to work for real brand ambassadors.

Untill now we managed to successfully implement a number of cases based on integrated and interactive communication. Nadchodzi4 is one of the best examples. It was a project teasing the launch of the fourth telecom operator on the market - PLAY (P4). The campaign has been awarded on a number of festivals, i.e. EFFIE, Diamond Awards, Golden Arrow and Ad Creators Club (KTR) awards. We have also created integrated communication for such companies and brands as: Winiary, Kraft or P&G.

At the end of 2007 and begining of 2008 the agency underwent a successful name transformation which was accompanied by the team enlargement. FFCreation turned into FireFly Creation. FireFly means energy, passion, light and creativity but also precision, top quality and cooperation that brings spectacular effects.